The Markets Leading Advertising Technology
As the market's leading set of advertising technologies, the Google Marketing Platform allows the user to manage their paid search campaigns, run programmatic activity, build new creatives, access analytics data and track campaign performance in one central place. The various technologies within the Google Marketing Platform work in unison, giving you a single view of users tracked across channels and devices. The system is also updated in real-time, providing a full view of performance and the ability to make decisions based on real-time data.
The software provides a way to connect with the right people, using the right message, at the right time. With real-time conversion data and an integrated approach, advertisers can stay ahead of the crowd whilst having access to the latest technology.
Reasons to use Google Marketing Platform…
Best in class technology at each stage of the programmatic ecosystem
Advanced feature and audience targeting
Complete Data Fidelity means no data loss between your digital platforms
Centralised measurement for all media enable precise optimisation and spend efficiencies
A unified ad-tech ecosystem
Centralisation
Centralised media measurement
Makes it easier to achieve and measure your goals
Data Fidelity
Reduce data loss and increase
accuracy between your online
marketing platform
Advanced Features
Make full use of each individual technology when connected
as a single unified platform